of Udmurt University
Sociology. Political Science. International Relations



Author(-s) Krutkin V.L.
Abstract The article considers the nature of artifacts, the role of socio-cultural materiality in shaping the cultural landscape. Artifacts are those aspects of social life where activity is objectified. Artifacts realize both the ordering of the world and the ordering of a person. This is their materiality. In social studies which are true to the "material turn", the opposition of a subject and an object is rejected, not only people are endowed with the gift of activity, and things are no longer understood as passive. Man is understood both as a generating being and a being generated by culture. He ceases to be understood as a being endowed with eternal and immutable essence. Man is a designing being and a being designed, so is the nature of the cultural landscape created by him. Variability of landscape and variability of man are connected. Artifacts in the social life are involved in the system of diverse exchanges and they play an important role in the emergence of discursive and presentational means of communication. The "material turn" allow us to estimate proximity and distinction of physical and immaterial artifacts. The approach to them from these positions demonstrates the unity of tangible and intangible, visible and invisible. Material and immaterial cease to be synonyms of tangible and intangible. The socio-cultural materiality has not any alternative. Clarifications in the concept of materiality allow a new look of a cultural landscape. The humanitarian component of our environment neither negates the natural component, nor transforms the cultural landscape into a structuralistic text to be read. The cultural landscape does not negate the landscape of physical geography, it is still a sphere of the earth and water, the sky and mountains, but now we see the signs of former fights and the protection, development and transformation. We open the importance of poetic, religious, metaphysical understanding of this landscape which presents the place of birth and a final resting place of man. International documents say about the importance to protect the "intangible cultural heritage" forming a special sphere of sensual bodily materiality. The "intangible heritage" is an important area of the cultural landscape; it is an area of the living experience associated with maintaining and changing the identity of people and traditions of their culture.
Keywords objectification, artifact, materiality, immateriality, landscape, corporeality, representation, presentation host
UDC 304.4
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